Changing behavior at scale is incredibly hard, and it’s not something we are born knowing how to do. Instead, behavioral design requires learning a unique skill-set based on insights, methods, and tools from a wide range of disciplines, including everything from behavioral economics to social psychology and service design. We also need to develop the ability to understand and weigh in the ethical considerations to ensure we create value (and not harm) through our interventions.
This guide has been created together with some of the leading minds in the field to help you learn this practice and find ways to use it for good. It is organized across four levels of depth and experience.
We hope you find it useful!
– Sam, Madison & the Habit Weekly Team
Level 1: The first level ensures that you learn the basics, including some of the foundational texts. All books at this level are accessible and interesting to read, no matter your previous behavioral science knowledge level or experience.
Level 2: Next level explores the deeper principles and theories related to behavioral science. This includes more advanced foundational texts, and in general more challenging reads.
Level 3: The third level focuses on the application of behavioral science and the process for how to best design for behavior change. This level gets more practical and provides further depth into how theory can be put into action.
Level 4: Finally, this level goes deep and wide into the related fields and applications. These books are more niche and specialized (e.g., related to data science, evolutionary psychology, or design).
Samuel is a behavioral designer, author and keynote speaker helping value-driven organizations around the world to create habit-forming products and services using insights from behavioral economics and applied behavioral science.
Madison is a transformation and business strategist in the financial industry. A behavioral science practitioner at heart, she is passionate about interdisciplinary research, human-centered design, needfinding, and asking why.
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