Kelly Peters is the CEO and Co-founder of BEworks, and one of the leading voices in the world of Applied Behavioral Economics. Kelly has done some fantastic work in the field and she's a firm believer that when applied properly, scientific thinking has the power to transform society. In this episode, Kelly shares her journey into behavioral economics, how BEworks approach their client work, challenges related to COVID-19, and much more. Hope you enjoy the episode!Links and resources:BEworks's website Social media: LinkedIn & Twitter BEwork's COVID-19 related projects, including their fantastic Vaccine Hesitancy reportSupport the podcast by joining Habit Weekly Pro 🚀The song used is Murgatroyd by David Pizzaro.*This episode was recorded in Q1 of 2021