Dr. Neal is the founder of Catalyst Behavioral Sciences and an Executive-In-Residence at the Center for Advanced Hindsight at Duke University, led by the behavioral economist Dan Ariely.

He is a psychologist specializing in behavior change, especially around habits and other “low-deliberation” behaviors in daily life. He completed his Ph.D. at the University of Melbourne and then a postdoc at Duke University. Dr. Neal has published extensively on how people can break unhealthy habits and form healthy new ones.  His basic scientific research has been featured in The New York Times, The Wall Street Journal, USA Today, Time Magazine, The LA Times, NPR and the BBC among others.