Raphy is Chief Design & Innovation Officer at Cowry Consulting. With a background in perceptual psychology, she draws on design, UX and behavioural science to create innovative behavioural interventions that transform the customer and employee experience. Raphy has led the experience optimisation process for over 50 of the world’s major brands across retail, health and finance. She works with clients to develop practical and innovative solutions to their behaviour-based issues, including Amazon, Sky, Tesco, Aegon, Sainsbury’s, Chubb Insurance, The Times, Adobe and Coca-Cola.
